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A showcase of Australia’s Horticultural Industry
Automation may be reshaping retail across Asia-Pacific, but for plant nurseries and garden centers, the human connection remains the winning driver of loyalty. This is the key takeaway from discussions at Green Expo.
Tony: "During the Green Expo it became once more really clear that nurseries that thrive in the evolving retail landscape will be those who really understand how people shop for plants. How they move through the store and how they decide what to buy. The secret doesn't lie in selling better, it is in serving better." Tony bases his views on a just released report Winning In-store: What Defines Great Experiences and Drives Loyalty, a collaboration between Glory and Inside Retail.
"I travelled to The Netherlands recently, and here I recognized in large garden centers, as well as in small independent nurseries, that all my findings point to one truth: great retail is rooted in care. The best plant nurseries don’t just sell things — they create experiences that help people feel connected, capable, and calm. As the retail landscape changes, your edge won’t just come from stock or price. It will come from how well you know your customers and how intentionally you design your space and service to meet their needs. In short, plant loyalty by serving people — not just selling to them."
Tony Collins, Business Manager Syngenta Flowers, partners with his colleagues from Syngenta CP Ornamentals. Because the best genetics can only thrive when every plant achieves its full potential. With professional biostimulants like Hicure and selective pre-emergent herbicide such as Barricade nurseries can rely on clean and carefree production of their pot and bedding plants.
One of the biggest successes in the Australian market is Big geranium. This variety is worldwide know as Calliope and belongs to the top selling vegetative pelargonium interspecific in all key markets worldwide.
Zoom Garden from Brisbase, Queensland is a grower and wholesaler of high quality plants. "Big bloom, big colour and big hardiness are what the Geranium Big series brings to your garden. We at zoomgarden grow the 3 most popular colours in this series - Big Red, Big Pink & Big Splash. They are super disease resistant, drought tolerant & flower non-stop. You can put them in the full sun as long as you water them well. They are applicable for pots and gardens. They also make a wonderful potted flowering gift."
Another avenue for Syngenta Flowers genetics to reach Australian end-consumers is through The Plant People of Pohlmans. With years of expertise and world-class technology they know how to make gardening a rewarding experience for Australian gardeners.
Reach out to Business Manager Australia & New Zeland Tony Collins
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