On April 8, the 10th Beijing Florascape Spring Flower Show opened under the theme “Cultivating Dreams with Flowers, Embarking on a New Journey of Beauty.” The show brought together a broad mix of new and top-performing varieties and demonstrated how they could be used in diverse floral displays—a one-stop look at both domestic and international genetics and their real-world applications.

Our approach: letting the plants do the talking
For this edition, Syngenta Flowers returned with our familiar, grower-focused “Iron House” concept. The idea remained simple: keep the structure clean and modern, so the varieties stayed the true centerpiece.

What growers experienced at our stand
Inside a 25 m² space, visitors explored a wide selection of key varieties across multiple product categories. The presentation followed a modern, minimalist style designed to make it easy to compare plants, see quality up close, and get inspired by how each variety performed in a display setting.

A varietal feast—built for professional decisions
Whether visitors looked for good genetics, strong performers, or new ideas for retail-ready combinations, the showcase helped them evaluate varieties quickly and confidently—delivering a “varietal feast” that was as practical as it was impressive.