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The identity of Syngenta Flowers

We create value for our customers by creative collaborations with strong partners, but also by listening to our customers. Our identity is based on four pillars: Rock solid, Game changer, Power and Together.

Rock solid – Stable, certain 

Syngenta Flowers has over 100 years of experience, which we gladly share with our customers by providing them with outstanding technical advice and support. Our innovations fit well in today's floricultural business and grants us a great position for years to come. When times are hard, we listen to our customers and adapt where we can.

Power – Optimistic, energetic 

Flowers feed the soul. And with that quality in mind, we connect to our growers. Not thinking in issues, but in sustainable solutions brings us, and our customers further in the horticulture business and in life. We highly value team spirit and the energy that it brings. That powers our business.

 

Game changer – Innovative, fresh 

Our unique wide assortment of seeds, cuttings and young plants shows that we add value to the flower market. Our innovations in the fields of improvement of shelf life, resistances, limiting PGR use and more resilience, prove that our plants are easy to grow, to care for and to enjoy. Our long history gives us experience and knowledge that helps us to stay ahead and innovate new products that fit well in the trends and needs of today.

Together – Equal, partnerships 

Growth must never be at the expense of people or nature. That is why more and more of our flowers are Fairtrade certified, our EAME supply chain completely covered by a GLOBALG.A.P certificate and endorsed with sustainability. We share our expertise but are also eager to learn from others. That’s why we value our partnerships dearly. Partnerships bring opportunities to bundle knowledge and innovation to contribute to a sustainable future.