Syngenta Flowers to exclusively sell and market Varinova Cyclamen in the United States & Canada
- Syngenta to sell and market Varinova varieties in the United States and Canada
- Syngenta and Varinova will support growers and brokers with the some of the best overall choices in Cyclamen genetics to meet grower needs.
- Syngenta and Varinova will jointly service Cyclamen growers with best in class technical support.
GILROY, Calif., USA, March 22, 2019 – Syngenta Flowers, LLC, and Varinova Operations B.V. today announced a new agreement with Syngenta Flowers becoming the exclusive sales and marketing channel for Varinova Cyclamen varieties in the United States and Canada.
Varinova’s robust Cyclamen portfolio and innovative breeding pipeline will allow Syngenta Flowers to continue its strong presence in the Cyclamen market and supporting growers with a full range of top-tier varieties.
“The combination of Varinova and Syngenta Cyclamen genetics will continue to support Syngenta as a market leader in Cyclamen as well as bring continual innovation and value to our grower and broker partners in North America” said Scott Valentine, head of Syngenta Flowers in North America.
This combined offering also leverages best in class technical support from both companies with Varinova providing technical support to North American growers in conjunction with Syngenta’s own technical expertise to give grower a full package of genetics and technical growing support.
“We have been working on the development of our Cyclamen assortment with the North American market in mind. Next to our current assortment, we are anticipating much more interesting introductions to come. The vast network of Syngenta and our knowledge of Cyclamen will be a strong combination to benefit the North American growers’ demands,” according to Bart Kuijer, director of Varinova Operations B.V.