Imara, Cora XDR and Dianthus IQ in the spotlight at Hortitec in Brazil


Written by Gerard Werink, Marketing Manager Business International, Syngenta Flowers

During the most important horticultural exhibition in South America, the Hortitec (26-28 June) in Holambra, Brazil, Syngenta Flowers promoted the newest varieties suitable for the Brazilian market.

Together with its key distributor Van Leeuwen, information was shared on the new Downey Mildew resistant Impatiens Imara, The Phytophtora resistant Vinca Cora XDR and the new Diantus IQ. Also the big Begonia Tophat, with the largest flowers of all Begonia types, was highlighted.

Van Leeuwen prepared information sheets for all these exciting new varieties and customers showed a lot of interest.

This 26th edition of the Hortitec is attracting many visitors from all over South America. Attendance increases every year and the quality of the products shown is very high.

A great opportunity to show our customers all possibilities of the Syngenta genetics!