Colour of the year 2022: Our Very Peri coloured assortment
A new year deserves a new colour. The experts at the Pantone institute revealed that Very Peri is the colour of 2022. According to them, this new light purple encourages personal inventiveness and creativity.
Last year Ultimate Gray and Illuminating were the colours of the year. The reason was connected to the Covid-19 pandemic. The colours resembled strength, positivity, warming and optimistic. This year Very Peri stands for the transition we are going through according to the Pantone Color Institute.
“Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”
For outdoor use of the colour, blogger Mr. Plant Geek (Michael Perry) gives a perfect explanation:
“Very Peri features blue and violet red undertones, which makes it perfect for a calming garden designed for thoughtfulness, reflection and creative thinking.”
What does this colour trend mean for you?
Consumers value trends. The colour trend is an amazing possibility for consumers to participate. This means that they have an additional reason for buying your beautiful products.
How can you collaborate with the colour trend?
In order to sell the trendy plants to the consumers, it is important to share which plants in your assortment fit to the colour trend. To make this a little bit easier for you, we have created a list with all plants of Syngenta Flowers that fit to the colour trend. The next step could be to share your trendy assortment via social media, include it in a folder or mention it in store.
Since many of the orders are placed one year ahead, most of you will have made your choices for 2022. Some of you will be fortunate and have ordered plants within this colour trend!
We have selected our varieties that match the theme. View the full list of varieties here. Some of you might still have space for some last minute surplus orders. If that is the case, please have a look at our Surplus website to see which plants are still available for this years’ season.