New Imara® from Syngenta Flowers delivers breakthrough in impatiens walleriana
New Imara® from Syngenta Flowers delivers breakthrough in impatiens walleriana
- More resistant to downy mildew than ever before
- Imara is bringing back the gardener’s favourite plant
- First to market with new and improved impatiens walleriana
Enkhuizen, The Netherlands, 30 April 2018 – Syngenta Flowers is proud to announce the return of impatiens walleriana with the new series, Imara®. Launching in the U.K., Germany, France and the Netherlands, this breakthrough impatiens walleriana is stronger and more resistant to downy mildew than ever before.
Since the widespread outbreak of downy mildew in 2011, the impatiens walleriana market has drastically declined. However, Imara® offers disease resilience so growers can bring this popular plant back into production and retailers can reinvigorate the market by putting a consumer favourite back onto shelves.
“Syngenta is a research and development company. We do innovation, so developing a new generation of impatiens walleriana has been important to us,” said Michael Kester, Global Head of Syngenta Flowers. “We are very excited to be first to market with this breakthrough and bring back a product that will delight consumers with outstanding performance in sun, shade, rain or shine. We know this will translate to a strong, sustainable consumer demand to benefit retailers and growers.”
In addition to its resiliency, Imara® offers growers a reliable, low-maintenance and economical plant for greenhouse production. It is robust and durable, holding up well during transport so plants stay in top shape when moved to retail.
“Imara® also creates benefits for retailers to offer a product that is flowering on the shelf, which will attract more consumers and create value,” said Kester. “We are excited to introduce the return of the gardener’s favourite, stronger and more resilient than ever before, with Imara®.”
To learn more about Imara®, please visit www.FloriProServices.com/Imara or join the conversation online using #ImaraFlowers.
About Syngenta
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com.
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©2018 Syngenta, PO Box 2, 1600 AA, Enkhuizen, The Netherlands. Imara®, the Syngenta FloriPro® Services logo and the Syngenta Flowers logo are trademarks proprietary of a Syngenta Group Company. Syngenta has exercised reasonable care and skill in compiling this publication. This publication is promoting Imara® “as is” without any express or implied warranties including, but not limited to, implied warranties of merchantability, fitness for a particular purpose and non-infringement. Syngenta cannot accept any liability in connection with the content of this publication
