Offering consumers 'exactly what they want' at IPM ESSEN
Our new Calliope® geranium range took centre stage on our new-look stand at IPM ESSEN in January. We gave it such prominence at the world’s leading horticulture trade fair because our in-depth consumer research shows gardeners want long-lasting flowers, outstanding intense colours, all season long, and worry-free plants. The strikingly beautiful Calliope® range embodies all of these features. No wonder it received so much attention.
As did our brand new Pansy and Viola range launched under the Do it right! brand. The range includes our much-loved Delta®, Colossus®, Endurio, Deltini and Rocky series.
Watch our IPM Essen 2018 video: