Syngenta Flowers China
Key market trends
The Chinese market of bedding plants, pot plants and perennials is growing very fast. Through strong governmental support there is a high investment ratio in the Chinese floricultural business. The technology standards of Chinese modern greenhouses are closing in on the 'Dutch quality standards', supplying the Chinese market with outstanding pot and bedding flowers. Next to the governmental fueled landscaping market the consumer market is growing rapidly.
With progressively increasing income levels for large groups, a more cultured lifestyle is taken up by many Chinese people. This is reflected with an enormous uptake in flower consumption. With the higher income standards, the joy of buying flowers is rapidly becoming accessible to many more people. Syngenta Flowers is optimally positioned to serve the Chinese floricultural market with a wide range of varieties in many species.
According to the China Flower Association, released by the Ministry of Agriculture and Rural Affairs, P.R.C 2017 there is little under 14 million hectares of flowers produced, of which 120K hectares under protection.The Chinese markets of bedding plants, pot plants and perennials is growing very fast. There is a high investment ratio in modern green houses closing in on the 'Dutch quality standards'. Next to the governmental fueled landscaping market the consumer market is growing rapidly.
Breeding for the Chinese flowers market
Breeding is the engine that keeps bringing innovations to our company. We always keep on innovating, as we believe that innovation brings value to the market.
Need for technical support
Through governmental support and private investment new greenhouses for floriculture are developed across China on a high pace. As the greenhouses become better, the need for technical support increases. Our experienced technical team is testing all our genetics. Thanks to all the trials that we do, we are able to give you a clear crop manual, for each product. This helps you to optimize the production of our outstanding genetics. All product information and the crop manuals can easily be found on our website.
Syngenta Flowers China Distributors Network
Syngenta's strategic focus is on the innovating grower. With our esteemed distribution partners, we are serving thousands of Chinese growers with outstanding genetics in seeds and cuttings. We have a committed and professional team active in China to bring value to the business of growers. Our outstanding genetics are brought to Chinese growers through four highly valued distributors. Each has it's own specialty and focus area enabling Syngenta to reach all of the Chinese market. Growers can visit the Syngenta Flowers China Distribution Network to find a partner to do buy seeds and/or cuttings in China.
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