Express yourself this year with Pantone’s ‘Viva Magenta’!

Color of the year 2023 

For 2023, the experts of Pantone have chosen the color ‘Viva Magenta’ to be the Color of the Year. It revels pure joy, encourages experimentation and self-expression. The reason? “The past few years more modest colors such as ‘Ultimate Gray’ and ‘Very Peri’ (lilac) were chosen that represented reflection and optimism. This year the color is more audacious, rebellious and vivid. The vibrating and pulsating color from the red family resembles a new signal of strength and bravery.”

Usually these colors trends can be found indoors, but this year the color applies perfectly to the outdoors. Including Viva Magenta in gardens, on patios and on balconies will bring a ‘pop’ of color and is easy to combine with other colors.

Pantone

The experts at Pantone color institute know all about colors. In the 60’s Pantone created the Pantone Matching System, an innovative tool that organizes color standards through a numbering system and chip format. Besides that, Pantone Color of the Year has been a well-known guideline for multiple industries, including home furnishings, fashion and industrial design for over 20 years.

Our selection of varieties

It is a little unfortunate that Pantone releases the color of the year at the end of the previous year, since most plants are ordered one full year ahead of the season.

No worries, it is still possible to jump on this color trend. For example, you can show your customers a specific selection of your assortment that fits this color trend.
 
To make this a little bit easier for you, we have created a collection with all plants of Syngenta Flowers that match the color trend. The next step could be to share your trendy assortment via social media, include it in a folder or mention it in your store.

Are you still looking for trendy plants? 

Please visit our Surplus website to see which plants are still available for the upcoming season!