Key Market Trends

Africa has a relatively small segment of consumers with disposable income to spend on pot and bedding / garden plants. However, the forward-looking trajectory for floriculture business is likely to remain lucrative in many of the African markets. The market size of bedding plants (notably flowering annuals) has grown significantly in the recent past, driven by the increasing demand for bedding plants. The majority of the African potted plants business is sold in the location/country where the product is produced.

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Syngenta Flowers Africa Distribution Network

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Syngenta Flowers has distribution partners in many countries like Egypt, Kenya, Sudan, South Africa. But we are looking for complementary distributor partners to reach flower growers throughout the African continent. Distributors active in the ornamental business are welcomed to fill in the Wholesale distributor Enquiry Form and discover opportunities to become a Syngenta Flowers Africa Distributor.

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