Syngenta Flowers China

Key market trends

The Chinese market of bedding plants, pot plants and perennials is growing very fast. Through strong governmental support there is a high investment ratio in the Chinese floricultural business. The technology standards of Chinese modern greenhouses are closing in on the 'Dutch quality standards', supplying the Chinese market with outstanding pot and bedding flowers. Next to the governmental fueled landscaping market the consumer market is growing rapidly.

With progressively increasing income levels for large groups, a more cultured lifestyle is taken up by many Chinese people. This is reflected with an enormous uptake in flower consumption. With the higher income standards, the joy of buying flowers is rapidly becoming accessible to many more people. Syngenta Flowers is optimally positioned to serve the Chinese floricultural market with a wide range of varieties in many species.

According to the China Flower Association, released by the Ministry of Agriculture and Rural Affairs, P.R.C 2017 there is little under 14 million hectares of flowers produced, of which 120K hectares under protection.The Chinese markets of bedding plants, pot plants and perennials is growing very fast. There is a high investment ratio in modern green houses closing in on the 'Dutch quality standards'. Next to the governmental fueled landscaping market the consumer market is growing rapidly.

With increasing income levels for many Chinese a more cultured lifestyle is taken up. This is reflected with an enourmous uptake in flower consumtion in various parts of the Chinese market. With the higher income standards the joy of buying flowers is rapidly becoming accessible to many more people.

Breeding for the Chinese flowers market

Our large team of flowers breeders is located on several places in the world. Together they work hard to create new and exciting products and to help solving issues for growers due to climatic challenges. Weather change can result in local variations in precipitation, drought, heat or cold. That’s why, as a grower, you need to rely on your genetics. Maybe more than ever before. Our breeders are committed to breed strong, resilient varieties in broad color ranges against diseases, drought or heat. Due to our state-of-the-art breeding techniques we can cross-over useful characteristics throughout our assortment faster and with more accuracy. This enables us to bring innovations to market faster and provide Chinese growers with better varieties year after year.

Chinese flowers landscaping

Breeding is the engine that keeps bringing innovations to our company. We always keep on innovating, as we believe that innovation brings value to the market.

Need for technical support

Through governmental support and private investment new greenhouses for floriculture are developed across China on a high pace. As the greenhouses become better, the need for technical support increases. Our experienced technical team is testing all our genetics. Thanks to all the trials that we do, we are able to give you a clear crop manual, for each product. This helps you to optimize the production of our outstanding genetics. All product information and the crop manuals can easily be found on our website.