banner breeding imagination

Our FlowerTrials' theme this year is "Breeding Imagination," highlighting the potential of plant genetics in creating our new and captivating varieties, which is a critical aspect of our work. As experts in the field, we develop unique and exciting plants that catch the eye of growers, gardeners, and flower enthusiasts around the world. We showcasted our innovative new varieties, professional solutions, and other exciting offerings at this year's event.

Photo Gallery

Video Gallery

Please accept marketing cookies to view this gallery.

Highlights of 2023

Stars collection

Our Stars collection features a limited selection of unique series and varieties from our catalogues. Our Stars come with an exclusive and recognizable Point-of-Sale package that can boost your sales. At this year's FlowerTrials, we are proud to introduce our newest Stars: The Petunia hybrida Itsy, the Lantana hybrida Bandana Hot Blooded, the Pelargonium zonale Starry White, and the Erysimum linifolium Erysistible. Whether you encounter them at the FlowerTrials or elsewhere, their beauty and unique characteristics are sure to leave a lasting impression.

stars logo
Please accept marketing cookies to watch this video.


Largo®, which will also be highlighted at the upcoming FlowerTrials, is an unique and innovative spray application plant care treatment that is specifically designed to prevent leaf yellowing and petal drop in Pelargonium plants, which can be sensitive to darkness during transport and retail. Largo® has been registered for use on potted plants in several European countries and can significantly reduce waste in the supply chain. Its effectiveness can improve the overall appearance and longevity of potted plants on display, leading to increased sales and customer satisfaction. 

Professional solutions

Syngenta Professional Solutions are also highlighted this year. Their innovative pest management solutions integrate technology and controls to enhance pest management and prevent vector-borne diseases. Additionally, their turf business delivers solutions to improve the quality and playability of golf and sporting spaces, while their landscape solutions protect trees and keep them free of invasive plants and pests. The environmentally sustainable solutions also help enhance the productivity and value of ornamental and flower growing businesses. 



With myFiora, our order system, you can effortlessly check availability for directly available varieties, preview the entire season's catalogue for your desired materials, and conveniently upload order requests. This user-friendly platform streamlines the ordering process, saving you valuable time and effort. Our dedicated team of experts will handle the rest, ensuring a seamless experience from order placement to delivery. At the FlowerTrials, a demo on myFiora will be presented as well in the Grower Solutions House.

Drone technology 

Another highlight within the Growers Solution House is our innovative use of drone technology in breeding and research both indoors and outdoors. This cutting-edge approach allows for the collection of vast amounts of data, which can be analyzed and transformed into useful insights and solutions for growers. Visitors can see firsthand how the drone technology works and explore data visualizations during the FlowerTrials. 

Live conference

Syngenta Flowers Live Conference

At FlowerTrials we will host the Syngenta Flowers Conference ( live talk show), at Syngenta location in De Lier, The Netherlands.

This conference will include an in-depth discussion with industry experts on crossover between flowers, art, public health, plant science, business growth and the protection of good ideas.