History
In December 2009, Syngenta decided to separate its floricultural wholesale business from its distribution activities serving Europe, Africa and the Middle East.
While Syngenta Flowers may appear to be a young company, we have our roots in more than 140 years of flowers history, starting back in the mid 1800s with a Dutch seeds man named Groot, whose descendants founded Sluis & Groot in 1867. We are proud of this heritage and of the many milestones, including the revolutionary X-tray, we have passed along the way to our leading position today.
Syngenta Flowers provides professional flower growers throughout our sales region with services and a wide range of products from various suppliers, including Syngenta Flowers. We focus our activities mainly on providing high-quality young plants and also sell seeds and un-rooted cuttings.
Syngenta Flowers is part of Syngenta, a global leader in agribusiness committed to sustainable agriculture through innovative research and technology.
| 2009 |
Separation of the distribution activities and wholesale activities of Syngenta. Establishment of FloriPro Services®, the distribution organisation of Syngenta. |
| 2008 |
Syngenta acquired Goldsmith Seeds Inc., a leading US flower seeds company. Syngenta acquired the Yoder pot and garden chrysanthemum and aster product lines. |
| 2007 |
Syngenta acquired Fischer, the leading producer of pelargonium and a leader in poinsettia and New Guinea impatiens. |
| 2005 |
Syngenta founded Young Plant Distribution, De Lier, Netherlands. |
| 2004 |
Goldsmith Seeds Inc licensed its vegetative genetics to Fischer USA for a 10-year period. |
| 2000 |
Novartis and AstraZeneca merged their agribusinesses to form Syngenta, the first global group focusing exclusively on agribusiness. |
| 1996 |
Sandoz and Ciba merged to form Novartis. |
| 1980 |
Sandoz acquired the Zaadunie group of Holland. Sluis & Groot (S&G) was one of the prominent marketing companies of Zaadunie. |
| 1967 |
Glenn Goldsmith held the first “Pack Trial” in Gilroy, inviting seed brokers to view seed product in production. Spring “Pack Trials” are commonplace in the industry today worldwide. |
| 1962 |
Glenn Goldsmith founded Goldsmith Seeds Inc. in Gilroy, California, USA. |
| 1958 |
Gerhard Fischer founded Fischer in Hillscheid, Germany. |
| 1867 |
Foundation of Sluis en Groot in Andijk, Netherlands. |