For retailers, we focus on providing support that creates added value for your business. This can range from tailor-made solutions (assortments) for your customers through to interaction with our R&D team. And our integrated channel marketing specialists will connect you with the right growers to match your quality, pricing and assortment requirements.

Solutions for retailers also means helping you promote Syngenta Flowers products to your customers, the end-consumer. Programs such as Plant & Joy help you drive sales of high-quality, premium products. We also support retailers with high-visibility marketing concepts, like our highly successful Fleur en Vogue cyclamen.