Syngenta Flowers is sponsoring the popular Dutch TV program ‘Robs Grote Tuinverbouwing’ on SBS6 Channel
Enkhuizen, The Netherlands, September 29, 2011
Syngenta Flowers is sponsoring the popular Dutch TV programme “Robs Grote Tuinverbouwing’ for the season 2011/2012. Between 700.000 and 900.000 gardening enthusiasts in The Netherlands watch the show every weekend. As a regular sponsor in previous years, Syngenta Flowers was able to ensure that leading products were publicized during the programmes. Examples included Viola x wittrockiana Delta, Viola cornuta Endurio, Petunia Sanguna, the Pelargonium hybrids Calliope and Caliente, and Gaultheria procumbens Big Berry.
In 2011/2012 Syngenta Flowers will be the main sponsor for plants used in the show and will be credited as such at the end of each episode. The opportunity will be taken to include a wider range of Syngenta Flowers varieties than previously. From experience already gained as a sponsor, Syngenta Flowers is aware that the show has a definite effect on viewers’ buying decisions as well as on increasing their overall enthusiasm for gardening. Sponsorship supports not only retailers, but growers and all others in business in the supply chain for Syngenta Flowers garden plants.
This season’s weekly schedule for the hour-long show starts on 10th September. It is broadcast at 17:00 each Saturday, with a repeat each Sunday at 10:00. The focus of each instalment is the spectacular makeover of a garden, carried out by Rob Verlinden. He is assisted by stylist Jorna Spapens, who focuses on restyling the interior, and by Jeremy Vermolen, who will prepare a special dish during each episode.
To know more about the TV show: http://www.robsgrotetuinverbouwing.nl
Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com
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